About me
An enthusiastic and engaging sales and marketing professional with a proven track record of driving sales on and offline, and over a decade of account management experience across multiple industries. I'm a passionate supporter of small businesses and I love to find creative ways to make things happen.
Projects
- Behind the lens of a Digital Identity (Originally published on the UMd.studio Journal, 14th June 2016) Our latest UMd project focuses on the concept of digital identity. Shot by Canadian photographer Hudson Hayden, models clad in our new cotton t-shirts and sweaters inhabit a ubiquitous city where past, present and future co-exist, blurring the boundary between digital and analogue.
- Thamesmead: a 21st century town(Originally published on the UMd.studio Journal, 2nd June 2016) The Brutalist backdrop to our UMd White Label campaign shoot may have caught your eye. Shot at Thamesmead, a 'Utopian dream' of a housing development built in the 1960s, we delve a little deeper into this iconic London landmark, exploring the grand designs behind its inception and explain why we chose it as the location of our first campaign shoot. Thamesmead was part of a huge wave of housing developments built after World War Two,
- Unmade meets Opendesk (Originally published on the UMd.studio Journal, 11th August 2016) We visited the East London home of Opendesk and spoke to product designers Scarlett San Martin and Josh Worley about shaking up the furniture industry. Opendesk are an online platform that connects customers with a global community of furniture makers and designers. Wherever you are in the world you can select a design and have it produced by a local maker - or download the files to make it yourself. And not only can the designs be produced locally but they can also be adapted to utilise local materials too. A desk in China, for example, might be made from bamboo, which is much easier to source than plywood. And we can vouch for them first hand - the Unmade team work from Opendesk's Unit Tables in our studio. So how did it all start? The prototype desk, a bespoke design by Opendesk co-founders Joni Steiner and Nick Ierodiaconou, was commissioned back in 2011 for Mint Digital’s new London office [keen readers of the Journal may recall that Mint was where Mayku founders Alex Smilansky and Ben Redford joined forces]. Cut using a CNC (Computer Numeric Control) router and hand finished in London, the challenge came when they were later tasked with making the same desks for Mint’s New York office. Rather than ship a piece of furniture made in London to the US, they had the idea of sending the digital fabrication files to New York and manufacturing the desks there locally. And with this, a brilliant idea was born.
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Work history
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Sales and Marketing ManagerDonna Wilson Ltd
London, United KingdomFull Time
Responsible for driving B2B and B2C sales, marketing activity and PR for award-winning product and textile designer Donna Wilson.
Key responsibilities & achievements:
Setting B2B and B2C sales targets and analysing performance on a weekly, monthly and quarterly basis to achieve consistent YOY growth.
Managing and developing relationships with over 200 wholesale accounts; researching and reaching out to prospective stockists.
Managing and maintaining brand presence on third-party wholesale platforms.
Representing the Donna Wilson brand at international and domestic trade shows and events.
Leading redesign of the ecommerce website, resulting in a slicker site with significantly higher rate of conversion to purchase.
Managing and merchandising B2C website, writing, proofing and uploading all copy, editing imagery and managing inventory.
Developing and delivering a calendar of on and offline content including product launches, promotions, blog posts, email newsletters and print marketing materials.
Managing all aspects of SEO + PPC Marketing (Google Ads, Facebook & Instagram), fine-tuning to maximise results and ROI.
Planning, organisation and staffing of retail pop-ups and events.
Identifying and instigating brand partnerships and collaborations.
Managing incoming press enquiries; writing press releases and handling press outreach to secure coverage.
Social Media & Content ManagerUnmade
- London, United KingdomFull Time
Unmade is a new kind of digital platform for the fashion industry that connects customer choices to automated manufacturing. We give brands the power to tailor their products to each and every customer, by building the interface between those brands, their customers and their factories. We have built and patented the technology for industrial customisation, enabling brands to manufacture uniquely customised garments at scale, for the same unit cost and speed as mass production.
Responsible for digital communications, brand guardianship, and PR outreach of innovative fashion-technology company Unmade and its consumer brand, UMd.
Planning and execution of social media and blog content and strategy, influencer outreach and community development.
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Skills
- Digital Media
- Publishing
- Communications
- Sales
- Community Management
- Key Account Management
- Copywiting
- Wholesale
- Ecommerce
- PPC
- Marketing
- Marketing Campaigns
- Social Media